The Official Nudge
Marketing Research Blog

Social Proof in Marketing leverages one of the most powerful psychological effects we experience in our everyday lives. It is the reason why trendy bars make people queue outside and bartenders “salt” tip jars with their own money. This article…

Web agencies have conducted hundreds of studies in the last ten years, most of which place the average cart abandonment rate at 60-80%. That means that less than 40% of customers who add one of your products to their basket…

FOMO notifications are small pop-ups that show when an offer is running out. Displaying this information prompts visitors to make decisions sooner, in order to avoid missing out on a deal. Leading brands like Monsoon, Ebay, and Expedia use carefully-crafted…

The word FOMO (or, “Fear of Missing Out“) describes the anxiety we feel when we are excluded from a social event or a new experience. FOMO marketing uses this feeling to sell: it shows shoppers that a product is popular,…

If you want to sell things online, there are two questions to answer straight away: 1) Do you want to go it alone or choose a hosting platform? 2) which is the best eCommerce platform for startups and small businesses?…

Optimizing your Shopify sales funnel will increase your conversion rate and help you earn more long-term revenue. To do that, you need to add motivation at each stage and remove obstacles that might prevent a purchase. This guide will show…

Marketing involves countless repetitive tasks, from email campaigns and social media scheduling to customer support and sales follow ups. Fortunately, marketing automation tools can handle much of this work automatically, helping businesses save time, reduce costs, improve efficiency, and scale…

A recent study by PWC revealed that 32% of customers would leave a brand after only one bad experience. It gets worse; customers are many times more likely to review a bad experience than a good one. This article explains…

Social Proof is the effect that other people have on our decisions. It has a powerful influence on our choices, especially when there are too many options to pick from. This article shows you 17 ways that major SaaS companies…

Turning Drip.com sign-ups into Social Proof with Nudgify has become even simpler with the new Drip.com integration. Now, within a matter of minutes, you can effortlessly connect your Drip.com form submissions to Nudgify. This integration empowers you to showcase real-time…