The Official Nudge
Marketing Research Blog

Email marketing remains one of the most powerful tools for connecting with customers and driving business growth. Every marketing email must include an unsubscribe option to comply with regulations like the CAN-SPAM Act and maintain sender reputation. Adding this crucial…

Adding emails to segments in Klaviyo might seem straightforward at first glance, but the platform’s unique architecture creates some important distinctions between lists and segments that every marketer needs to understand. Many users initially struggle with this process because they…

Creating effective profile properties in Klaviyo empowers marketers to deliver highly personalized campaigns that resonate with subscribers. Profile properties serve as the foundation for segmentation, targeted messaging, and dynamic content that drives engagement and conversions. Mastering this essential Klaviyo feature…

Klaviyo has become one of the most popular tools for ecommerce marketers looking to engage subscribers with personalized, data-driven emails. One key strategy for recovering lost sales is the abandoned cart email flow, which reminds customers about products they’ve shown…

Email deliverability stands as the cornerstone of successful marketing campaigns. Without proper authentication, your carefully crafted messages might never reach their intended destination, rendering your efforts futile. Sender Policy Framework (SPF) records represent one of the most critical components in…

One-time codes offer a powerful way to create personalized, secure discount experiences for your customers. In this post, we’ll explain what one-time codes are, why you should use them, and walk you through how to set them up in Klaviyo.…

Email marketing continues to evolve beyond simple newsletters and promotional offers. Adding interactive elements like polls to your Klaviyo campaigns can significantly boost engagement rates while providing valuable customer insights. Polls serve as powerful tools for gathering feedback, understanding preferences,…

Creating effective marketing automation requires flexibility and adaptability. Klaviyo users often discover they need to modify their flow triggers to better target customers or respond to changing business needs. Unfortunately, Klaviyo doesn’t allow direct trigger modifications once a flow is…

Marketing today is very competitive. To stand out, brands need to try new ideas. Out-of-the-box promotion means using creative and unexpected methods to promote a product or service. Instead of following old and boring marketing techniques, out-of-the-box marketing focuses on…

A limited time offer is a deal that expires: a discount, a bonus, or special access that customers can only get within a set window. The end date is what makes it work. When people know a deal disappears at…