The Official Nudge
Marketing Research Blog

Most business owners spend a lot of energy perfecting their product, their pitch, their pricing. But the thing doing the actual selling? Often overlooked entirely. Your website is working 24/7, greeting every potential customer before a single word is exchanged…

Shopify‘s headquarters is located in Ottawa, Ontario, Canada. The company’s official investor information lists its principal office at 151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada. Shopify is a Canadian commerce technology company that provides tools for businesses…

Choosing the right ecommerce platform can affect how quickly you launch, how easily you manage daily operations, and how effectively your business grows. Shopify is one of the most widely recognized platforms for building an online store because it combines…

Product bundles make it easier for customers to buy complementary products together. Whether you want to sell a skincare set, a gift box, or a multipack, Shopify gives you several ways to combine products into one offer. The best place…

Shopify Collabs is Shopify’s creator and affiliate marketing app. It helps merchants connect with creators, offer commissions, share affiliate links and discount codes, track referred sales, and manage creator partnerships from their Shopify admin. For creators, Shopify Collabs provides a…

Learning how to change favicon on Shopify is a simple way to give your store a more professional and recognizable appearance. Your favicon helps customers identify your website when they have multiple browser tabs open, save your store as a…

If you run a Shopify store, offering Afterpay gives customers another way to pay for their purchases over time. Setting it up is straightforward once your merchant account, store region, and currency meet Afterpay’s requirements. The important thing is to…

If you have received a package notification that says Shopify-EP, it is understandable to wonder what it means, especially when you do not immediately recognize the sender. Shopify-EP is a shipping or tracking designation that may appear in connection with…

Building trust is the secret ingredient to making more sales online. For years, Nudgify has helped thousands of store owners do exactly that by showing real-time updates and friendly notifications to their visitors. But web designs change, and today’s shoppers…

A slow Shopify store can cost you more than a few extra seconds of loading time. It can make browsing feel frustrating, hurt the mobile shopping experience, and make it harder for customers to reach the products and checkout. The…