All posts
Product bundles make it easier for customers to buy complementary products together. Whether you want to sell a skincare set, a gift box, or a multipack, Shopify gives you several ways to combine products into one offer.
The best place to start is Shopify’s free Shopify Bundles app. It lets you create fixed bundles and multipacks from your Shopify admin. If you want customers to choose their own products, you may need a third-party bundle app or a custom solution.
This guide explains how to create bundles on Shopify, which method to choose, how to set pricing, and what to check before publishing your bundle.
Boost Your Conversion Instantly with Nudgify: Turn your website visitors into customers with real-time Social Proof and FOMO Nudges. Get Started Now →
Key Takeaways
- Shopify Bundles is a free first-party app for creating fixed product bundles and multipacks.
- You need to create the individual products before adding them to a bundle.
- Fixed bundles, multipacks, and mix-and-match bundles have different setup requirements.
- Bundle pricing, product variants, inventory, and sales channels should be reviewed before launch.
- A test order helps confirm that your bundle works correctly for customers and fulfillment.
What Are Product Bundles on Shopify?
A product bundle is a group of two or more related products sold together as one offer. For example, a skincare store might combine a cleanser, serum, and moisturizer into a single skincare set.
Bundles can be sold at a fixed price, with a discount, or through a customizable shopping experience. The goal is to make related products easier to purchase while increasing the value of each order.
Why Create Product Bundles?
- Increase average order value: Encourage customers to purchase several products instead of just one.
- Improve product discovery: Introduce customers to complementary products they may not have considered.
- Simplify purchasing: Give shoppers a convenient, ready-made solution.
- Create gift sets: Package related products for birthdays, holidays, or special occasions.
- Support inventory goals: Give selected products more visibility through curated offers.
Types of Product Bundles You Can Create on Shopify
Before setting up a bundle, decide which format fits your products and customer experience. Shopify recognizes several common bundle types.
| Bundle type | How it works | Example |
|---|---|---|
| Fixed bundle | Customers purchase a predetermined group of products. | Cleanser + serum + moisturizer |
| Multipack | Customers purchase multiple units of the same product. | A 3-pack of candles |
| Mix-and-match bundle | Customers choose from interchangeable products or variants. | Choose any 3 coffee flavors |
Tip: If you want a simple, predetermined product set, a fixed bundle is usually the easiest option. If customers need to build their own combination, look for a bundle app that supports mix-and-match functionality.
Increase Trust & Sales with Social Proof
Boost trust, engagement, and conversions with Social Proof — tailored for any industry and easy to integrate. Seamlessly manage client access with our team portal.
Choose the Right Way to Create a Shopify Bundle
The best method depends on how much flexibility your bundle needs. Shopify offers a native option for straightforward bundles, while more advanced offers may require another tool.
Option 1: Use the Shopify Bundles App
Shopify Bundles is a free first-party app available on all Shopify plans. It is designed for creating and editing fixed product bundles and multipacks directly from your Shopify admin.
This is a good choice if you want to combine specific products, control quantities, select eligible variants, and publish a bundle without building a custom system.
Option 2: Use a Third-Party Bundle App
A third-party Shopify bundle app may be a better fit if you need features such as:
- Mix-and-match or build-your-own bundles
- Advanced bundle builders
- Custom bundle discount rules
- Additional storefront customization
- Specialized subscription or gift bundle features
Before installing an app, check its pricing, inventory synchronization, theme compatibility, checkout behavior, and support for the bundle type you need.
Option 3: Build a Custom Bundle Solution
Custom development may be appropriate for stores with complex bundle logic, highly customized storefronts, or requirements that existing apps cannot support. This approach generally requires more development work and ongoing maintenance.
For most merchants creating their first bundle, starting with Shopify Bundles or a suitable third-party app is more practical than building a custom solution.
What You Need Before Creating a Bundle
Preparing your products first makes the bundle setup process much easier. Gather the information below before opening the bundle editor.
Prepare the Products You Want to Bundle
- Create each individual product in your Shopify admin.
- Add product titles, descriptions, images, prices, and inventory.
- Confirm that the products and variants you want to include are available.
- Check whether each product is physical, digital, or subject to special fulfillment requirements.
Decide on Your Bundle Structure
Answer these questions before building the bundle:
- Which products naturally belong together?
- Will every customer receive the same products?
- Can customers choose colors, sizes, scents, or other variants?
- How many units of each product should the bundle contain?
- What should happen if one component becomes unavailable?
Plan Your Bundle Price
Decide whether you want to sell the bundle at a fixed price or offer a discount compared with buying the products separately. Your pricing should account for product costs, packaging, fulfillment, transaction fees, and any other relevant expenses.
How to Create a Bundle on Shopify Using Shopify Bundles
For a straightforward fixed bundle or multipack, you can use the Shopify Bundles app. The process involves selecting your products, configuring quantities or variants, adding product details, and publishing the bundle.
Step 1: Install Shopify Bundles
- Log in to your Shopify admin.
- Open Apps.
- Search for Shopify Bundles in the Shopify App Store.
- Install the app and open it.
If the app is already installed, you can open it from your Shopify admin and continue to the bundle creation screen.
Step 2: Start a New Bundle
- From your Shopify admin, go to Apps > Bundles.
- Click Create bundle.
- Enter a clear title for your bundle.
Choose a name that tells customers what the bundle includes or what problem it solves. For example, Daily Skincare Set is more useful than a generic name such as Bundle 1.
Step 3: Select the Products
- Click Select products.
- Choose the products you want to include.
- Click Select to add them to the bundle.
For example, a coffee store could combine coffee beans, a mug, and a syrup into a Home Coffee Starter Set.
Step 4: Configure Quantities and Variants
After selecting your products, configure the bundle based on how you want customers to purchase it.
- Adjust quantities: Increase the number of units for a product included in the bundle.
- Select variants: Choose which product variants are available in the bundle.
- Add quantity as an option: Allow a quantity choice when supported by the bundle setup.
- Create a multipack: Duplicate a product when you want to sell multiple units of the same item.
- Combine matching options: Combine product options, such as size, when the option values match and the feature is appropriate for your bundle.
Review the selected variants carefully. If you sell products in different sizes, colors, or scents, make sure the available choices match what customers should actually receive.
Step 5: Save and Add Product Details
- Click Save and continue.
- Review the bundle’s product details page.
- Add a product description that explains what is included.
- Add product images, pricing, and any other relevant information.
Your bundle should have its own clear product presentation. Explain the products included, the intended use, and any savings or convenience customers receive.
Step 6: Publish the Bundle
- Review the bundle’s product status.
- Change the status from Draft to Active when ready.
- Review the available sales channels and select the channels where you want the bundle published.
- Click Save.
A newly created bundle is initially set to Draft. Make sure it is active and published to the intended sales channel before directing customers to it.
How to Create a Mix-and-Match Bundle on Shopify
A mix-and-match bundle lets customers choose from a selection of interchangeable products or variants. For example, a customer might choose any three candle scents or build a gift box from several product categories.
When Should You Use a Mix-and-Match Bundle?
This format works well when customers want control over the final combination. It is especially useful for gift boxes, snack boxes, beauty kits, clothing sets, and products with interchangeable flavors, colors, or scents.
How to Set Up a Mix-and-Match Bundle
- Choose a bundle app that supports mix-and-match functionality.
- Define the products or categories customers can choose from.
- Set selection rules, such as Choose any 3 or Select 1 item from each category.
- Configure the bundle price or discount.
- Add the bundle builder to your storefront.
- Test product selection, inventory, and checkout before publishing.
The exact setup steps depend on the app you choose. Shopify’s native Bundles app is intended for fixed bundles and multipacks, so do not assume that every mix-and-match feature is available in the native app.
How to Price Shopify Product Bundles
A well-priced bundle should feel valuable to customers while remaining profitable for your business. Start by calculating the cost of the products and the additional expenses involved in selling them together.
Choose a Bundle Pricing Method
| Pricing method | Best for |
|---|---|
| Fixed bundle price | Curated sets with a simple, predictable price |
| Percentage discount | Offers where the savings scale with the bundle value |
| Fixed amount off | Promotions with a clear, easy-to-communicate saving |
| Tiered pricing | Quantity-based offers where customers save more as they buy more |
Calculate Your Bundle Profit
Use this simple formula to estimate the profit from a bundle:
Bundle profit = Bundle selling price − Product costs − Additional fulfillment costs
Include packaging, shipping subsidies, payment fees, and other costs that apply to your store. A bundle can increase order value without improving profitability if the discount is too large or fulfillment costs are overlooked.
Show Customers What They Save
Make the value of the bundle easy to understand by showing:
- The products included
- The price when purchased separately, when relevant
- The bundle price
- The actual savings
- What the customer receives
Do not describe a bundle as discounted unless the pricing actually provides a discount. A bundle can also be positioned around convenience, curation, or a complete solution.
How Shopify Bundle Inventory Works
Inventory is one of the most important things to understand before launching a bundle. A bundle contains component products, so its availability depends on the products included in the offer.
Does Shopify Track Inventory for Each Bundle Product?
Shopify’s bundle inventory behavior depends on the bundle implementation and the tools used. With Shopify Bundles, inventory is based on the component products, but the app does not track bundle inventory by location in the same way as a standalone product.
Review your inventory setup carefully if you sell from multiple locations or use complex fulfillment rules.
What Happens When a Component Is Out of Stock?
If a required component becomes unavailable, the bundle may no longer be available for purchase. Before publishing, check how your chosen bundle app handles stock changes and whether customers can still purchase the bundle when one component is unavailable.
How Are Bundle SKUs and Orders Handled?
Shopify’s native bundle documentation explains that SKUs are listed for the individual items in orders rather than for the bundle SKU. Bundle orders can also display the parent bundle and its component products, depending on the order view and fulfillment context.
This is important for warehouse teams because they need to understand which individual items must be picked and shipped.
How to Display and Promote Bundles in Your Shopify Store
Creating a bundle is only the first step. Customers also need to understand why the products belong together and why the offer is worth purchasing.
Add Bundles to Product Pages and Collections
- Use a clear, descriptive bundle name.
- Show the products included in the set.
- Use images that communicate the complete bundle.
- Explain the bundle’s main benefit.
- Display the price and savings clearly, when applicable.
- Make the add-to-cart button easy to find.
Promote Bundles Throughout Your Store
- Homepage: Feature seasonal or bestselling bundles.
- Collection pages: Place relevant bundles alongside individual products.
- Product pages: Recommend complementary bundles where they make sense.
- Email marketing: Promote gift sets, starter kits, and limited-time offers.
- Cart recommendations: Suggest bundles that complement the customer’s current purchase.
Product Bundle Ideas by Store Type
| Store type | Bundle idea |
|---|---|
| Beauty | Cleanser, serum, and moisturizer |
| Fashion | Top, bottoms, and accessories |
| Food and beverage | Coffee beans, mug, and syrup |
| Fitness | Resistance bands, exercise mat, and water bottle |
| Pet supplies | Pet food, treats, and a toy |
Test Your Shopify Bundle Before Launching
A bundle can look correct in the admin but still have problems with pricing, variants, inventory, or checkout. Test the complete customer journey before promoting it.
Shopify Bundle Pre-Launch Checklist
- Bundle title and description are clear.
- All intended products are included.
- Product quantities are correct.
- Eligible variants work as expected.
- Bundle pricing is accurate.
- Inventory behavior is understood.
- Bundle is active and published to the intended sales channels.
- Product images display correctly.
- Add-to-cart works correctly.
- Checkout displays the expected products and pricing.
- Order and fulfillment details are correct.
Place a Test Order
Place a test order or use an appropriate test checkout workflow to verify the bundle from the customer’s perspective. Check the product page, cart, checkout, order details, and fulfillment information.
This step can help you identify issues before customers encounter them.
Common Shopify Bundle Problems and How to Fix Them
The Bundle Is Not Showing on the Storefront
Check that the bundle is set to Active and published to the correct sales channel. Also review whether the product is visible in your store’s collections, navigation, or theme sections.
Bundle Inventory Is Not Updating Correctly
Review the inventory of each component product and confirm that the bundle is configured correctly. If expected components or inventory are not displaying, Shopify recommends adjusting a component quantity, saving, and changing it back to trigger a resynchronization.
Bundle Variants Are Not Working as Expected
Check which variants are selected in the bundle editor. Confirm that the product options and variant combinations are supported by your chosen bundle method.
Bundle Discounts Are Not Applying
Review the discount settings and confirm that the discount targets the correct bundle product. Depending on the setup, discounts may need to be configured for the parent bundle rather than only for the individual component products.
The Bundle Price Is Out of Date
If the price of a component product changes, review the bundle price manually. Shopify’s native Bundles documentation notes that the bundle price does not automatically update when a bundled product’s price changes.
Frequently Asked Questions About Shopify Bundles
Can I create product bundles on Shopify?
Yes. You can create product bundles on Shopify using a bundles app. Shopify Bundles supports fixed bundles and multipacks, while mix-and-match and other advanced formats may require a third-party app or custom solution.
Is Shopify Bundles free?
Yes. Shopify Bundles is a free first-party app available on all Shopify plans. It is designed for creating and editing fixed product bundles and multipacks.
Can I create mix-and-match bundles on Shopify?
Yes. Mix-and-match bundles can be created using a compatible third-party bundle app. These apps allow customers to choose from interchangeable products or variants based on the bundle rules you configure.
Can I create bundles without an app on Shopify?
Shopify’s product bundle system requires a bundles app to create product bundles. For advanced custom functionality, developers may use Shopify’s bundle APIs and supported development tools, but this is different from creating a standard bundle through the admin.
How many products can I include in a Shopify bundle?
Shopify Bundles has component, option, and variant limits. The current native app documentation lists up to 30 components for fixed bundles, up to 150 components for dynamic bundles, and up to 2,000 units per component. It also lists a maximum of three options and 100 variants per bundle.
Do Shopify bundles automatically have a discount?
No. A bundle does not automatically need to be discounted. You can sell a bundle at a fixed price, and supported discount methods can be applied depending on your bundle setup.
How does Shopify handle bundle inventory?
Shopify bundle availability depends on the inventory of the component products and the bundle implementation. Shopify Bundles tracks inventory based on the overall stock of components rather than tracking bundle inventory by location.
Can I sell bundles on Shopify POS?
Shopify’s product bundle documentation lists Shopify POS among the supported sales channels for product bundles. However, supported channels and behavior can vary by bundle type and eligibility requirements, so review the current documentation before relying on a specific sales channel.
Final Thoughts
Creating bundles on Shopify is a practical way to package complementary products into a more convenient offer. For most stores, the easiest starting point is the free Shopify Bundles app for fixed bundles and multipacks.
If your customers need to build their own combinations, explore a compatible mix-and-match app. Whichever method you choose, focus on clear product selection, profitable pricing, accurate inventory, and a tested checkout experience before launching.
Related Articles
